Technical guides
Guides to the parts of a local business website that are usually done badly or skipped: marking a menu up so search engines can read every dish, describing a booking path as an action, the structured-data mistakes that waste the opportunity or earn a penalty, and which AI crawlers decide whether an assistant can quote you.
94% of US restaurant sites have no menu markup
We audited the structured data on 190 US restaurant websites across eight cities. 94% have no menu markup and 91% never say they are a restaurant.
Getting your menu into search results
How to mark a restaurant menu up as data so search engines and AI assistants can read every dish and price, with working JSON-LD and the usual mistakes.
Making a booking path machine-readable
Your booking form is invisible to search engines unless you describe it. How ReserveAction and OrderAction work, with JSON-LD you can copy.
Seven local business schema mistakes
Seven structured-data mistakes local businesses make, from the wrong business type to invented review ratings, and exactly how to fix each one.
Getting your business quoted by AI assistants
Which AI crawlers to allow, why blocking Google-Extended does not remove you from AI Overviews, and an honest assessment of whether llms.txt is worth adding.
These exist to be useful on their own, with working code rather than an outline. Every technique in them is running on a client site we built, and each guide names which one.
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